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NEW RENO TAHOE USA APP COMES WITH INTRINSIC BENEFITS

Plan and experience all that Reno Tahoe USA has to offer. From event listings to coupons, snow reports to golf information, this application has everything you will need to make the best out of your trip. If you are already in town, simply turn on the location service and only see things that are within walking distance.

Here is what you can do with the Reno Tahoe USA application:

  • Search and view all of the amazing events happening now and in the future
  • Browse our complete hotel database and find the perfect place to stay
  • Find a restaurant that matches your mood
  • Explore all of the shopping available in Reno and Lake Tahoe
  • View coupons from many of our great partners – For you golfers, the app displays everything you need to pick a course, including yardage, par, cost and much more
  • And for the skiers, boarders and snow lovers, the app has everything you need to pick the perfect resort including pricing, lift status and more

Reno Tahoe USA APP

“There are so many choices for entertainment, special events, outdoor adventure and relaxation in Reno, Sparks and North Lake Tahoe that it can be difficult for visitors to narrow down their options before they get here,” said RSCVA President and CEO Christopher Baum. “More and more visitors are relying on mobile technology to point them in the right direction for information on their passions at any given moment, and the new Reno Tahoe USA app provides visitors with more information, and more control, of their overall travel experience.”

The Reno Tahoe USA app provides potential visitors with information on which hotels may be best suited to their needs; what concerts, events and entertainment will be offered during their visit; where they can get outdoors to enjoy the fresh air, ski resorts and golf courses; as well as where they might find a great restaurant, a world-class spa or unique shopping throughout the destination. Once visitors are here, the app uses their location to help them find activities of interest within walking distance. The app also provides easy access to a variety of coupons, deals and discounts offered by dozens of local businesses.

In support of the popular “buy local” campaigns being launched in destinations across the country, the RSCVA worked with Reno-based KPS3 Marketing to develop the Reno Tahoe USA app, which it designed to maximize, and to simplify, the number of options presented to visitors.

“Travelers have come to depend on their phone for guidance in new destinations,” said KPS3 Vice President of Creative and Technical Services Rob Gaedtke. “This application puts visitors in control of that experience and allows the RSCVA to share the myriad offerings found in the Reno Tahoe area.”

The RSCVA and its partners are also making the new Reno Tahoe USA app more than just a source of information. One new user of the Reno Tahoe USA app will be given a three-day, two-night stay, at their choice of the Eldorado Hotel Casino or Silver Legacy Resort Casino, each month through October 2013.

The Reno Tahoe USA app can be downloaded at the iPhone Mobile App Store, the Android Google Play Store or at www.VisitRenoTahoe.com/mobile.

Customized Willys Jeep Wagon is the Region’s New “Automotive Mascot”

DSC_0201What do you get when a “gearhead” sales and marketing pro moves to the Truckee Meadows from the “Motor City” to head up the Reno-Sparks Convention & Visitors Authority? A customized 1951 Willys Jeep four-wheel drive Station Wagon that will represent the region – and promote the wide variety of attractions, festivals, activities and events available in the Reno/Sparks/North Lake Tahoe area – to crowds at conventions, tradeshows and high profile events in Northern Nevada, California and further afield.

DSC_0140“Everybody loves checking out a classic car… especially one that is beautifully hand-lettered and pinstriped, upholstered in Pendleton Indian blanket material and topped off with a hand-made, aluminum roof rack system packed with everything from skis and snowshoes to a kayak, golf clubs, fishing rods and a slalom water ski,” according to Christopher Baum, President and CEO of the RSCVA and creator of the vehicle. “It’s the perfect conversation starter to attract attention and help educate prospective visitors on the incredible diversity of things to do throughout Northern Nevada!”

Baum had great success designing and building a custom 1932 Ford hot rod powered by a new Chrysler hemi during his previous role as Senior Vice President of the Detroit Metro Convention & Visitors Bureau, and thought that a similar classic vehicle project – carefully chosen to represent the region’s active, high desert lifestyle – would be equally effective for Reno Tahoe USA.

“I found a partially restored 1951 four-wheel drive Willys station wagon on the Internet, that already had a modern Buick V-6 swapped in for more power, and liked the fact that – although you seldom see one on the street anymore – the classic Jeep front end makes it instantly identifiable to most people,” said Baum.

Baum had the wagon shipped to the RSCVA and then set out to find some of the best local hot rodders and artists to help make his vision a reality.

Said Baum, “With the world-famous National Automobile Museum here, it shouldn’t be a surprise that the Reno area is full of automotive talent, and I was quickly able to assemble a team of wonderful partners.”

Local companies that came on-board to help build the RSCVA’s new promotional vehicle:

Lane Walker, Solo Signs – Since the “Washoe Willys” is actually a clever Marketing Program in disguise, the professional presentation of the RSCVA brand logo, URL and some appropriate slogans was a top priority.

“I wanted someone who was a master at old school pinstriping and hand lettering,” said Baum. “And,” he added, “I quickly found just that in Lane Walker of Solo Signs in Reno. He’s been in the business since 1977 and has had his own shop since 1990, so his artistic services are obviously in demand. And his talent with a brush is really unbelievable.”

Matt Villafuerte, Twisted Stitch Upholstery – The Willys has two bench seats for the driver and passengers and Baum knew just what he wanted to do to make the car stand out with the crowds.

“I love Pendleton Indian blankets and had upholstered the Detroit hot rod with them to great effect,” said Baum. “I found the perfect pattern for the Willys’ color scheme on Pendleton’s website, ordered a bolt of fabric and then handed it to Matt, a talented guy who definitely knows his way around a heavy duty sewing machine. The wagon’s seats needed to be totally rebuilt before the heavy wool fabric went on, but Matt was definitely up to the task and the end result is fantastic.”

Jeff Robinson and Pete Gebhardt, Reno Speedworks – Baum wanted to display sporting gear representative of the wide variety employed in our region, but he didn’t want to use a stock roof rack.

“I love Airstream trailers and got the idea of having a craftsman fabricate a roof rack system that looks like something that company might have sold back in the 1960s,” Baum continued, “Since vintage stuff always looks cooler on display. A friend introduced me to Pete Gebhardt, and once I learned that he had spent 25 years pounding metal for Jack Roush, Ray Evernham and other top NASCAR team owners, we hired him. As a bonus, finding Pete introduced me to the rest of the gang at Reno Speedworks downtown, and their co-owner, Jeff Robinson, was able to change the Willys’ gearing to something more street-able, fabricate a front license bracket and perform a myriad of other tasks to ready the car for its debut. Pete’s retro aluminum roof rack turned out fantastic and Jeff’s wrenching gives us the confidence to hit the open road… in a vehicle built when Eisenhower was still president!”

James Herr and Bob Scott, Summit Racing – Sparks is fortunate to have a distribution center and retail store for one of the world’s foremost purveyors of high performance and custom automotive parts and accessories, and Summit’s support for the RSCVA’s new promo vehicle was immediate.

“James and Bob at Summit have been terrific, helping us choose appropriate wheels and tires for the Willys, as well as tracking down a custom air cleaner and valve covers for the offbeat Buick engine,” according to Baum. “They’re proud to be located in our region and we are delighted to have them as a sponsor on this fun build.”

Special Events Coalition – Although its individual contributions to the Washoe Willys were small (literally!), the members of this organization played an important role in giving the vehicle its unique personality: decals/stickers for most of the region’s festivals and special events – from the Nugget Rib Cook Off to the Reno Air Races, Hot August Nights and Reno Rodeo – cover the rear windows and slab sides of the aluminum roof rack, creating a colorful, and impressive, record of all there is to do and see in Reno/Sparks/North Lake Tahoe.

“Add the Nevada Museum of Art, UNR, Scheels, Reno Aces, Cabela’s and several other cool permanent attractions, and it’s hard to imagine a visitor whose passions wouldn’t be stirred by SOMETHING here!”, according to Baum.

DSC_0218The RSCVA’s new promotional vehicle is tentatively scheduled to make appearances, subject to commitments outside the Reno/Sparks/North Lake Tahoe region, at the following events: Reno-Tahoe Open, Hot August Nights, Toyota Silver State Showdown, Best in the West Nugget Rib Cookoff, The Great Reno Balloon Race, National Championship Air Races, Street Vibrations Fall Rally, Eldorado Great Italian Festival and the Sparks Hometowne Christmas Parade.

Washoe Willys Photo Gallery

What’s Your Passion?

Today Reno Tahoe USA released the details of a new tourism marketing campaign that asks the simple question, “What’s your passion?”

728x90_male_caucasianAccording to Christopher Baum, RSCVA President and CEO, “The campaign is designed to inform potential visitors that whatever their personal passion, Reno Tahoe USA has what they’re looking for. If she loves a day at the spa and he wants to golf eighteen holes – or he loves to kayak and she loves blackjack – they can both fulfill their personal passions in the Reno/Sparks/Tahoe area by day… before getting together for some passion of a different type by night.”

The campaign is meant to appeal to adventure seekers, festival fanatics, nature lovers, entertainment connoisseurs, professional shoppers, gaming fans, sports nuts, romantics and urban explorers of all ages, backgrounds and lifestyles.

“In Reno Tahoe USA, ALL well-behaved visitors are encouraged to pursue their passions in winter, spring, summer and fall,” said Baum.

The campaign is based upon the region’s new brand positioning statement, which represents the essence of the destination today and into the future, according to Baum.

“Reno Tahoe USA is a friendly, four season resort destination – in a spectacular natural setting – that offers world class attractions, activities and events to excite the passions of almost anyone.”

Thirty-two billboard ads asking drivers to remember their passions will be strategically located throughout the Bay Area.

RSCVA_SanFran_Paddle_Spa10x12Extensive radio spots, on all of the top stations in those markets, will continue to challenge listeners to live out their passions in Reno Tahoe USA.

A print campaign launches in May in upscale publications such as Southwest Airlines’ Spirit, San Francisco and Sacramento magazines. Special inserts will also run in AAA’s VIA and in Sunset magazine.

Partner properties, Atlantis Casino Resort Spa, Circus Circus Reno, John Ascuaga’s Nugget and Peppermill Resort Spa Casino, are lending support through the creation of “Passion Packages” that provide an easy way for visitors to purchase multiple activities along with their guestroom. All radio, billboard and magazine advertisements direct prospects to go to VisitRenoTahoe.com, where information about our region and specifics about the four partner resorts and their special packages are prominently featured.

“Residents of the Reno/Sparks/Tahoe area are passionate about our region, and I am confident that there are thousands of new visitors from nearby California – and elsewhere – who will respond to the same natural beauty, friendly environment and variety of things to do that those of us fortunate to live here year-round get to enjoy every day,” according to Baum. “Everybody has something that makes their face smile and their heart beat a little faster, and I can’t think of another resort destination in America that can offer as many signature events, unique activities and cool venues as Reno Tahoe USA.”

According to Christopher Baum, RSCVA President and CEO, “The campaign is designed to inform potential visitors that whatever their personal passion, Reno Tahoe USA has what they’re looking for. If she loves a day at the spa and he wants to golf eighteen holes – or he loves to kayak and she loves blackjack – they can both fulfill their personal passions in the Reno/Sparks/Tahoe area by day… before getting together for some passion of a different type by night.”

The campaign is meant to appeal to adventure seekers, festival fanatics, nature lovers, entertainment connoisseurs, professional shoppers, gaming fans, sports nuts, romantics and urban explorers of all ages, backgrounds and lifestyles.