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What’s Your Passion?

Today Reno Tahoe USA released the details of a new tourism marketing campaign that asks the simple question, “What’s your passion?”

728x90_male_caucasianAccording to Christopher Baum, RSCVA President and CEO, “The campaign is designed to inform potential visitors that whatever their personal passion, Reno Tahoe USA has what they’re looking for. If she loves a day at the spa and he wants to golf eighteen holes – or he loves to kayak and she loves blackjack – they can both fulfill their personal passions in the Reno/Sparks/Tahoe area by day… before getting together for some passion of a different type by night.”

The campaign is meant to appeal to adventure seekers, festival fanatics, nature lovers, entertainment connoisseurs, professional shoppers, gaming fans, sports nuts, romantics and urban explorers of all ages, backgrounds and lifestyles.

“In Reno Tahoe USA, ALL well-behaved visitors are encouraged to pursue their passions in winter, spring, summer and fall,” said Baum.

The campaign is based upon the region’s new brand positioning statement, which represents the essence of the destination today and into the future, according to Baum.

“Reno Tahoe USA is a friendly, four season resort destination – in a spectacular natural setting – that offers world class attractions, activities and events to excite the passions of almost anyone.”

Thirty-two billboard ads asking drivers to remember their passions will be strategically located throughout the Bay Area.

RSCVA_SanFran_Paddle_Spa10x12Extensive radio spots, on all of the top stations in those markets, will continue to challenge listeners to live out their passions in Reno Tahoe USA.

A print campaign launches in May in upscale publications such as Southwest Airlines’ Spirit, San Francisco and Sacramento magazines. Special inserts will also run in AAA’s VIA and in Sunset magazine.

Partner properties, Atlantis Casino Resort Spa, Circus Circus Reno, John Ascuaga’s Nugget and Peppermill Resort Spa Casino, are lending support through the creation of “Passion Packages” that provide an easy way for visitors to purchase multiple activities along with their guestroom. All radio, billboard and magazine advertisements direct prospects to go to VisitRenoTahoe.com, where information about our region and specifics about the four partner resorts and their special packages are prominently featured.

“Residents of the Reno/Sparks/Tahoe area are passionate about our region, and I am confident that there are thousands of new visitors from nearby California – and elsewhere – who will respond to the same natural beauty, friendly environment and variety of things to do that those of us fortunate to live here year-round get to enjoy every day,” according to Baum. “Everybody has something that makes their face smile and their heart beat a little faster, and I can’t think of another resort destination in America that can offer as many signature events, unique activities and cool venues as Reno Tahoe USA.”

According to Christopher Baum, RSCVA President and CEO, “The campaign is designed to inform potential visitors that whatever their personal passion, Reno Tahoe USA has what they’re looking for. If she loves a day at the spa and he wants to golf eighteen holes – or he loves to kayak and she loves blackjack – they can both fulfill their personal passions in the Reno/Sparks/Tahoe area by day… before getting together for some passion of a different type by night.”

The campaign is meant to appeal to adventure seekers, festival fanatics, nature lovers, entertainment connoisseurs, professional shoppers, gaming fans, sports nuts, romantics and urban explorers of all ages, backgrounds and lifestyles.

LOCAL POKER MANAGER EARNS SPOT IN WOMAN’S POKER HALL OF FAME

POKERThe Reno-Sparks Convention & Visitors Authority (RSCVA) and the Eldorado Hotel Casino are proud to announce Poker Room Manager Margie Heintz has been selected as a 2011 inductee to the Women in Poker Hall of Fame in Las Vegas.  As one of five finalists, Heintz and two others will be honored at a ceremony in Las Vegas on September 2.

Heintz is credited with being the first woman to ever deal at the famous World Series of Poker.  Through the first several tournament rounds she was so highly recommended she was invited to deal the final table.  In front of a national audience and covered by the CBS Wide World of Sports, Heintz dealt the championship round of the tournament, opening the door for women in the poker industry across the nation.

RSCVA and the Eldorado congratulate Poker Room Manager Margie Heintz on being inducted into the Women in Poker Hall of Fame.  For more details on the 2011 candidates visit www.wiphof.com.  For more information on Heintz and the Eldorado Poker Room visit www.eldoradoreno.com or call 775-786-5700.