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RSCVA’S ANNUAL “BLUE GENES JAM®” LIFESTYLE FESTIVAL TO CELEBRATE INVENTION OF BLUE JEANS IN RENO, NEVADA

A new event is coming to Reno Tahoe USA! The Reno-Sparks Convention and Visitors Authority (RSCVA) announced today the creation of a new special event, to debut on October 2-4, 2015, celebrating the invention of one of the world’s most iconic products – riveted denim “blue jeans”- by Reno tailor Jacob Davis in the early 1870s.

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According to RSCVA President and CEO Christopher Baum, “The fact that the world’s favorite item of clothing was invented and patented in Reno by Mr. Davis is unknown to most locals, and many denim fans worldwide… but not for long.”

“Blue Genes Jam®” will be a three-day lifestyle festival featuring numerous fun and unique activities around Reno, Sparks and North Lake Tahoe, including: rock and country music concerts; “Jeaneology,” scholarly presentations on the history of blue jeans and their impact on popular culture; the “Jean Pool,” a retail marketplace for vintage jeans, designer denim and accessories; “Jean Therapy,” special discounts at area health spas; the “Blue Jean Ball,” a banquet and silent auction benefitting the Nevada Humane Society; “Jacob’s Joint,” a pop-up bar and restaurant; “Pop(corn) Culture,” a mini-festival of milestone films in the history of blue jeans, such as James Dean’s “Rebel Without a Cause”; and denim fashion shows by international jean manufacturing companies, both large and small.

The concept for Blue Genes Jam® got its start more than a year ago, when Baum received a telephone call in his office from Mr. Robert Wexler of Reno.

According to Baum, “Mr. Wexler had heard me being interviewed on a local radio station and thought I would be interested in a little-known historical fact about our city.”

Wexler shared the story of a tailor named Jacob Davis who had patented his invention of rugged work pants while working at his shop in downtown Reno (on Virginia Street, where the “Knitting Factory” is currently located), and how a group of civic-minded residents (including Mella Harmon, then of the Nevada Historical Society, and former state archivist Guy Roche) worked with the Reno Historical Resources Commission to place a commemorative plaque at the site in May 2006.

Said Baum, “I thanked him for the fascinating information, and promised to get back in touch if I ever found a way to use it to benefit the future growth of tourism in Northern Nevada.”

In the months that followed, Baum would take a few minutes here and there to scour the Internet and bookstores for more details about Jacob Davis and his invention. He learned that the inspiration for Davis’ breakthrough idea occurred when a woman entered his tailor shop in January 1871 complaining that her husband’s work pants kept ripping, due to the rough demands of his job. Davis sewed a new pair of cotton

duck cloth pants for the man and, spying some hardware he normally used for horse blanket straps, added copper rivets to all of the key stress points. The copper riveted pants were a huge success, and soon he was swamped with hundreds of orders, at the premium price of $3.00 a pair. Demand grew further when he started offering the pants in tough, indigo blue denim fabric. Sensing that he had a bona fide hit on his hands, Davis reached out to his fabric supplier – Levi Strauss & Company of San Francisco – to see if they might be interested in helping him pay the $68.00 required to fund the patent application process. On August 9, 1872, “Jacob W. Davis, assignor to himself, and Levi Strauss & Company” submitted the patent application, written and signed by Jacob Davis, who was credited as “Inventor” on the accompanying illustration. On May 20, 1873, the United States Patent Office granted Davis and Levi Strauss & Co. Patent No. 139,121, and a multi-billion dollar fashion industry juggernaut was born, continuing to this day in the United States (where the average American owns a staggering seven pairs of blue jeans!) and virtually everywhere else around the globe.

Jacob Davis spent the rest of his life overseeing the manufacture of his invention for Levi Strauss & Co., selling his interest in the patent and manufacturing rights in 1907. His occupation in the San Francisco City Directory was listed as “manufacturer” in 1874, but by 1903, it had been changed to “capitalist.” He died in 1908 at the age of 77.

Once Baum had formed the basic concept for the Blue Genes Jam® (he dreamed up the name and RSCVA Special Projects Coordinator Ken Koser contributed the “genes” for “jeans” twist), he turned the project over to the entire RSCVA Marketing Department, which will work with local partners – such as concert venues and resort hotels, as well as those facilities owned and/or managed by the RSCVA – over the next 12 months to book the talent, attract the jeans companies and otherwise coordinate the creation of a brand new special event for the region.

“The RSCVA doesn’t normally produce our own events,” said Baum. “But in this case, I am confident in my team’s ability to take a great idea and turn it into a fantastic asset for the region, attracting denim fans from around the country – and around the world – to Northern Nevada.”

According to Baum, “The story of blue jeans started right here in Reno with Jacob Davis, and Levi Strauss & Co. helped make his product into a worldwide work wear and – eventually – fashion staple. But other manufacturers – from Wrangler and Lee to Lucky, Ralph Lauren, Cinch, Ben Davis, and many others – and boutique selvedge/raw denim companies – like the eponymous Jacob Davis, Mister Freedom, Roy Denim, Rogue Territory, imogene + willie, Left Field NYC, and Raleigh Denim Workshop, to name just a few – keep the momentum going today. We look forward to welcoming them all to “The Birthplace of Blue Jeans” on the first weekend of October, in 2015 and every year after, because as those of us fortunate to live and work in Reno Tahoe USA now like to brag, “We have copper rivets in our genes.”

To keep up-to-date on details of the Annual Blue Genes Jam®, please go to the event website, www.BlueGenesJam.com.

Where to Burn your Time in Reno Tahoe

If the crazy weather is raining on your parade (literally) as you try to get to Burning Man 2014, let Reno Tahoe brighten your day!

Here is a list of things you can do to burn your time in Reno Tahoe – parties, activities, burner shops, food stops and more:

LEX Nightclub

You aren’t the only one who is stuck in town tonight – the DJs who were set to play at Burning Man are here in Reno with you! Come party with fellow Burners and Burning Man’s hottest DJs. No cover, no dress code. 10pm. Tonight!

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Aces Stadium

Watch the Reno Aces play Omaha in downtown Reno at Aces Stadium!

Nevada Museum of Art

Learn more about Nevada’s history outside of Black Rock City’s city limits. “The 36th Star” celebrates Nevada’s 150th anniversary!

Eat Fresh and Local Food

Enjoy some delicious eats before you head back out to the Playa. Here is a food lover’s guide to Midtown Reno that will surely have you drooling in no time.

Shop for More Burning Man Outfits

You can never have enough, right?! Here are a few of the top stores for finding the perfect Burning Man outfits and necessities for the Playa. Plus, we have included a list of a few essential you may or may not have packed!

Food for Thought for the Playa

Stock up on more great eats for your time in Black Rock City. Here are a few key stores that will have your favorite foods.

Hotel Deals

Let your friends know about these packages and deals for Reno hotel rooms to stay dry, clean and cozy before heading back out to the Playa tomorrow!

The Nevada Museum of Art Shines Brights with its New Exhibit – “The 36th Star”

The Nevada Museum of Art, located at the heart of downtown Reno, is honoring Nevada in a huge way! In celebration of the “Battle Born” state’s 150th anniversary, the museum is holding a special exhibit that details Nevada’s journey from territory to state. Three galleries on the museum’s second floor house a unique combination of significant objects telling Nevada’s story; including, the 175-page transcription of Nevada’s State Constitution that was sent from Territorial Governor James Nye to Abraham Lincoln via telegram, the original copy of the Nevada State Constitution, never-before-displayed Civil War-era muster rolls of the Nevada Volunteers, artifacts belonging to Nevada’s first governor Henry G. Blasdel and Captain Joseph Stewart, commander of Nevada’s Fort Churchill, 20 Nevada photographs taken by O’Sullivan in 1867… and more! This once-in-a-lifetime exhibit provides the opportunity to see all these historical objects (which have been loaned from museums across the state and nation) under the same roof, in order to truly grasp Nevada’s journey toward October 31, 1864. This exhibit runs until November 2, and is a must-see for all, especially those whose “Home Means Nevada.”

36th journey

Programs & Events:

VIEW THE ORIGINAL EMANCIPATION PROCLAMATION:

One of the most important documents in American history is coming to the Nevada Museum of Art! The Emancipation Proclamation, signed by President Abraham Lincoln, will make its way from the National Archives in Washington, D.C. to Reno, Nevada for a special appearance. It’s only here for four days, due to strict restrictions on how long it can be exposed to light each year, so don’t miss out on the rare opportunity to see the original document for yourself:

  • Thursday, October 30    10am-7pm
  • Friday, October 31    10am-5pm
  • Saturday, November 1     10am- 5pm
  • Sunday, November 2    10am- 5pm

Timed tickets to view the Emancipation Proclamation will be available on a first-come, first-served basis each viewing day.

nevada the 36th starHONEST ABE’S IMAGINATION CELEBRATION

Join Nevada’s Museum of Art as they party like its 1864! Part steampunk ball, part carnival, this celebration of our state’s visionary spirit will be a “grand re-imagining of the future through the wondrous lens of the past.” At the celebration, you will have the opportunity to view the original Emancipation Proclamation as El Radio Fantastique rouses imaginations with a unique blend of sights, sounds, and musical styles. Dress in costume appropriate for the period!

Saturday, November 1    7:30pm-11pm
Tickets: $50.00

HISTORICAL LECTURES:

  • Nevada State Archivist Jeff Kintop on Nevada’s Historical Documents: Friday, August 8 12:00pm-1:00pm – Celebrate the opening of The 36th Star with Nevada State Archivist Jeff Kintop, who discusses the significance of historic objects highlighted in the exhibition.
  • Historian Ron James on Nevada in the 1860s: Friday, September 12 12:00pm-1:00pm – An examination of 1860’s Nevada. Learn what it means to be Battle Born.
  • Curator Toby Jurovics on Timothy O’ Sullivan: Thursday, October 16 6:00pm-7:00pm – Join guest curator Toby Jurovics as he discusses Timothy O’ Sullivan’s timeless Civil War photography featured in the exhibition.

    7 Ways to Celebrate Nevada Day This Weekend

    Happy 149th Birthday, Nevada! Here are seven ways to celebrate Nevada’s big day, this weekend:

    1. Watch the Nevada Day Parade in Carson City on Saturday, Oct 26 – it’s the biggest event. The parade goes from 10am-1pm. This will be the 75th parade!
    2. Look up for the Balloon Launch before the big parade, at 8am, followed by a…
    3. Military Aircraft Flyover from Fallon Naval Air Station and Nevada Air Guard.
    4. Attend the UNR vs UNLV football game for the Freemont Cannon on October 26, at Mackay Stadium in Reno. (Go Pack!)
    5. Dig in to the 19th Annual Chili Feed hosted by Lt. Governor Brian K. Krolicki at the Carson Nugget at 2:00pm on Parade Day, Oct 26.
    6. Get moving at the Nevada Day Classic Run/Walk in Carson City – 8k  Run and 2 Mi Run/Walk – at 8am, Oct 26.
    7. Enjoy Free Museum Admissions: Sparks Museum for Nevada residents on October 25, and Nevada State Museum during the Parade in Carson City, October 26.

    Click here to view the complete list of events and festivities!

    Nevada Parade 1

    FREE Fishing Day

    Go Fishing… Get Hooked! Saturday, June 8, 2013, is Nevada’s Free Fishing Day!

    2532233942_3cf5d2a6fd_bFree Fishing Day is your one chance during the year to get hooked, and hook others, for free! No license or trout stamp is needed for adults or children on this date.

    During our annual Free Fishing Day, anglers may fish in any public fishing water in the state without needing a fishing license or trout stamp.*

    Events

    Sparks Marina is hosting a special event for kids, offering commemorative T-shirts, fishing poles, face painting, hot dogs and more (for FREE)! At Idlewild Park, kids are encouraged to bring their own poles, however 300 poles will be available on a first come first served basis. Both events go from 7 to 11 a.m.

    *All limits and other regulations apply.

    Ballers, Bowties and Benefiting Charity Weekend with Pro Athletes and Nevada Alum

    A weekend of Ballers, Bowties, and Benefiting charity is coming to Reno, Feb 23-24.

    Dontay Moch (Nevada Alum and current Cincinnati Bengal) is hosting a series of events to benefit the Make a Wish Foundation and Strikes for Kids, beginning with a bowling tournament on Feb 23, continuing with a party in EDGE Saturday night, and ending with a poker tournament at Peppermill on Sunday. Athletes will also be honored at a Nevada baseball game, 11 am on 2/23 and will be throwing out the first pitch!

    27409_Bowling_FlyerSpecial Room Rates Available:

    Code: DSTRIKE
    Call: 800-648-5555

    Athletes from a number of pro sports teams will be in attendance  – many are Nevada Alum!

    Appearing Athletes include:

    Dontay Moch, Cincinnati Bengals/Nevada Alum

    James Michael Johnson, Cleveland Browns/Nevada Alum

    Brandon Marshall, Jacksonville Jags/Nevada Alum

    Kaelin Burnett, Oakland Raiders/Nevada Alum

    Tray Session, Oakland Raiders/Nevada Alum

    Jonathon Amaya, Miami Dolphins/Nevada Alum

    Kevin Basped, NY Jets (Retired)/Nevada Alum

    Ezra Butler, New Orleans Saints/Nevada Alum

    Virgil Green, Denver Broncos/Nevada Alum

    Robert Sands, Cincinnati Bengals

    John Griffin, NY Jets

    Ryan Christenson, LA Dodgers

    Schedule of events:

    Feb 23 Nevada Baseball Game, 11 am. Throwing out the first pitch

    Feb 23 Bowling Tournament, 4 pm to 7pm – National Bowling Stadium

    Feb 23 Ballers & Bowties, EDGE party to benefit Make a Wish, doors at 10 pm.

    Feb 24 Charity Poker Tournament, 1 pm – Peppermill Reno ($10,000 prize pool!)

    Ballers & Bowties

    LIGHT UP THE HOLIDAYS WITH THE LIGHT CIRCUS: ART OF NEVADA NEON

    Celebrate the holidays this year with a trip down memory lane in The Light Circus: Art of Nevada Neon Signs.  From flashing incandescent bulbs to candy-colored neon tubes, these vintage signs evoke a bygone era when the Mapes Hotel Casino, Harold’s Club and Nevada Club were packed with revelers and The Rat Pack crooned. On view through February 10, 2013, the exhibition includes signs from Parker’s Western Wear, the Holiday Hotel and Buffalo Bar – all from the collection of Renoite Will Durham.

    NMAFor the past year, Durham and the Nevada Museum of Art spent countless hours restoring this collection of signs amassed over the last decade. For Durham, who acquired his first sign in 1996, collecting the pieces has been a labor of love. In many cases, he has gone to great lengths to save signs that would have otherwise been discarded, but Durham recognized that saving them was crucial to preserving Nevada’s history.

    “When you consider how each sign developed —from concept through to the illustrators, metal workers, painters and neon artists—you realize how each sign is completely unique,” said Durham. “They not only represent an outpouring of creative content, but they also serve as a legacy to the industries of our region.”

    NMAJoin the Museum on Thursday, January 17 from 6 to 8 pm for Reno’s Mad Men: Celebrating the Oral Histories of Old Reno in Sound, Light, and Image. Listen to the voices of old Reno’s “mad men”, share your own stories, and enjoy a classic cocktail in the gallery, surrounded by the signs in The Light Circus: Art of Nevada Neon. $10 / $8 Museum members.

    SPONSORSHIP OF THE EXHIBITION

    Lead sponsorship provided by The Bretzlaff Foundation. Major sponsorship provided by Earl and Wanda Casazza, IGT, E. L. Cord Foundation and George and Irene Drews. Supporting sponsorship provided by E. L. Wiegand Foundation. Additional support provided by City of Reno Arts and Culture Commission, Charlotte and Dick McConnell and the Nevada Arts Council, a state agency, and the National Endowment for the Arts, a federal agency.

    What to expect at Burning Man

    A note to first-time burners: First moments on the playa.

    In less than a week, burners will return “home” after a year away from their temporary address in temporary Black Rock City, population: 60,000+. Playa neighbors will embrace as if they’ve known one other for a lifetime, hugging notably tighter if meeting for the first time. As a newbie, the friendliness and sincerity of the Burning Man community will push all your expectations off balance. Succumb to falling flat on your butt, un-grounding the dry desert dust that’s now clouding your body and mind. As the puff of dust slowly unveils the world around you, surrender to its clearness, its normalities… if there is such a thing. Regain balance, release the shame that has built up from being so taken back by no-strings-attached kindness, drop any persona you uphold in your everyday workweek, and let your Burning Man virginity shatter at your feet.

    A hug from a burner will be undoubtedly the warmest embrace you’ll ever experience; it’s endearing, welcoming… real. Without hesitation, burners lend a hand to help set up their new friends’ camps, not expecting or wanting anything in return, just sharing a heart-warming smile. Burners are more than friends. They get to see the real you. Whether “you” is skipping through the dust singing aloud and proud that song stuck in your head, passing out thousands of hand-crafted necklaces tired fingers have been stringing for months, or admiring world-class art, bare-bum naked… nothing is ordinary or unordinary on the playa, it is truth.DSC_0042

    2012 Expedition Man Endurance Festival

    The inaugural Expedition Man Endurance Festival, August 25, is an ultra-long relay and Aqua Bike triathlon, simultaneously. The USA Triathlon-sanctioned event will traverse 140.6 miles through the communities of Lake Tahoe, Carson City, Washoe Valley, Reno and Sparks, and highlight the breathtaking and iconic Northern Nevada scenery.

    Race Details
    Each leg offers the Ultra Distance or an optional Long distance. Race begins at 6:00am at Zephyr Cover Resort.

    1The unique course starts swimmers at Zephyr Cove Resort in the beautiful southern part of South Lake Tahoe, NV (2.4 miles or 1.2 miles). The 112 mile bike ride will utilize a variety of Northern Nevada’s scenery including a 1,400 ft elevation drop into Carson City (56 mile option). The bike portion of the route includes a three mile climb to Spooner Lake (7,100ft elevation), followed by a thrilling downhill ride that includes a 1,400ft elevation drop into Carson. The course then goes through the pristine calmness of Washoe Valley and continues into Reno, ending at the Legends at Sparks Marina. The day ends with a long run along the Truckee River Trail finishing at the Legends at Sparks Marina (26.2 miles or 13.1 miles).


    Festival Area (Located at Scheels)
    DJ Ryon, 93.7 BOB-FM and some of your favorite local bands will keep the music flowing at this year’s Festival located at the Legends at Sparks Marina in front of Scheels.The Festival will have a vendor area with plenty of food and drinks and a great viewing area for spectators looking for their favorite athlete coming in and out of the bike-run transition areas or crossing the finish line. Come out and enjoy this great event!

    Exhibits to Visit: July

    NEVADA MUSEUM OF ART

    Paul D. Miller aka DJ Spooky

    June 30 – October 28

    Paul D. Miller, aka DJ Spooky that Subliminal Kid, is a composer, multimedia artist, and writer who creates bridges between sound art and contemporary visual culture. Through music, photographs and film stills from his journey to the Antarctic, along with original artworks, and re-appropriated archival materials, Miller uses Antarctica as an entry point for contemplating humanity’s relationship with the natural world.

    1_paulatturntableLive Performance: July 21, 7 – 10pm

    A BIG live music performance is coming up at the Museum: world-renowned DJ Paul D. Miller aka DJ Spooky that Subliminal Kid. Paul has a huge international following and plays around the world in venues from France to Japan to Mexico City. He is a featured artist on Syfy Channel’s “Imagine Greater” series, and an Artist-In-Residence at the Met (Metropolitan Museum of Art) in New York City. Tickets are $15 / $10 Museum members. Local food trucks and two cash bars will be open during the event. DJ Frkse opens the show.

    THE DISCOVERY MUSEUM

    New Summer Hours (through Aug. 26):

    Monday and Tuesday, 10:00 a.m. to 5:00 p.m.
    Wednesday, 10:00 a.m. to 8:00 p.m.
    Thursday through Saturday, 10:00 a.m. to 5:00 p.m.
    Sunday, noon to 5:00 p.m.

    Enjoy daily art activities in Art Alcove and a seismic challenge for two different age groups called “Make Your Own Quake” set for July 21st, 28th and 29th. For more information about these and other activities at The Discovery, visit the calendar of events on the museum’s website at www.nvdm.org.

    NATIONAL AUTOMOBILE MUSEUM

    namMovin’ & Groovin’ Party at the National Automobile Museum

    Friday, July 20, 2012, 7 – 10 p.m.

    Don’t miss your chance to see and party with the Mutant Rides exhibit before it closes.

    This will also mark the first day of the first ever ArtCar Fest Reno!  Art Cars from around the country and Canada will be featured in the National Automobile Museum parking lot and Harrod Blank and the artists from the fest and in the exhibit will be introduced.  An endless loop slide presentation of art cars & mutants will be presented.

    Mutant Rides: Origin of a Species

    They began a spontaneously, a change in the genetic code, and evolved from the assemble line to an emerging species on the Black Rock Desert.  These rolling works of art are now deeply entrenched in the culture of Burning Man. Imagine a world of motorized vehicles where boundaries are limitless, imaginations rule and the bizarre becomes the norm.