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Google Awards Reno as Nevada’s 2014 eCity

City of Reno

Google has named Reno as the 2014 eCity for the State of Nevada. The eCity Awards recognize the strongest online business communities in all 50 states. The businesses in these communities are embracing the web to find new customers, connect with existing clients, and fuel their local economies. Reno joins the ranks of America’s leading cities in the digital economy.
Small businesses across the city have leveraged the Internet to grow and reach new customers. For example, Reno Fly Shop, which was founded by four local fisherman, utilizes the web to advance the business by selling flies specifically chosen for best performance at the local Reno area fisheries.
“Reno serves as a prime example of how innovation and growth in e-commerce can successfully contribute to bolstering economic progress and competitiveness,” says Emma Ogiemwanye, a representative from Google. “Google is proud to recognize Reno’s accomplishment and the role it plays in creating Nevada jobs.”
“This award is a credit to our small business community, which is leading the state when it comes to embracing the power of the web to grow and thrive,” Reno Mayor Bob Cashell says. “I’m proud of Reno for its smart, creative use of technology and innovation, and it is my great pleasure to accept this award on behalf of our local businesses.”
BACKGROUND:
Ninety-seven percent of Internet users look online for local products and services. Businesses need to be where their customers are and in 2014, that is online. The impact of being online is significant; businesses that are online grow twice as fast and are twice as likely to create jobs as their offline counterparts.
Google and independent research firm, Ipsos, analyzed the online strength of local small businesses across all 50 states. They weighed a variety of factors to determine the leading cities and towns across the US, including the likelihood of small businesses to have a website, use a blog, promote themselves on a social network, sell goods directly from their webpages and whether they had a mobile-friendly website. The winning cities exhibited strong engagement and potential for growth within the digital economy. This is the second year Google has announced a list of eCities for the United States.

For more information visit google.com/ecities.
(This blog was originally written and posted by City of Reno).

Google’s “Field Trip” app granting free admission to The Discovery

Beginning Wednesday, July 3 and continuing for an unspecified limited time, Google’s Field Trip smart phone app, is granting lucky users free admission to 23 museums, science centers and zoos across the U.S. including the Terry Lee Wells Nevada Discovery Museum (The Discovery) in Reno, Nevada.

315975-field-trip-ios-appThis summer, users of Google’s Field Trip app can receive free admission to the Exploratorium in San Francisco, the Museum of Contemporary Art in L.A., The Field Museum in Chicago, and 19 other attractions around the country. Field Trip, which was built by Niantic Labs, a division of Google, helps users find prominent cultural attractions and lesser known facts about the places they live and visit.

Google’s Field Trip app is available free for both Android and iPhone.

For more information about The Discovery, visit the museum’s website at www.nvdm.org.

Google Chooses Nevada Commission on Tourism as Golden Child of Ad Campaigns

LovelockGoogle has chosen the Nevada Commission on Tourism’s (NCOT) online winter ski commercial as a success-story case study after it attracted 8 million viewers in seven targeted markets, said NCOT chair Lt. Gov. Brian K. Krolicki.

NCOT was among the first tourism entities in the country to use Google’s new technology, in-stream video, which places video ads into online video programs, including television segments, in a commercial break format as on regular television. Viewers who were exposed to the ad in markets where it appeared were 33 percent more likely to consider Nevada as a vacation destination than were those who saw other NCOT online ads that did not use Google’s technology, NCOT’s research showed.

“We seek innovative, cost-conscious ways to maximize the return on investment of each tourism dollar, and Google’s video advertising program achieved this for us,” Krolicki said. “The ads captured the attention of the consumers we sought and stimulated their interest in visiting Nevada. They got our message.”

Tracking technology showed that 45 percent of the viewers watched the entire 30-second commercial that appeared on in-stream video. The lively ad showed skiers on snowy Sierra Nevada mountain slopes overlooking blue Lake Tahoe. Travel Nevada: winter commercial.

“We have advertised Nevada’s tourism attractions in many ways, including traditional television, outdoor advertising, online display ads and mobile ads, and we found the exposure and maneuverability of Google’s in-stream video really got results,” NCOT Director Dann Lewis said.

Google used a process called geo-targeting to show the NCOT ad in designated marketing areas that offer convenient travel to Nevada and are home to skiers and snowboarders aged 25 to 54 with high-level household income: Los Angeles, Las Vegas, San Francisco Bay Area, Dallas, Seattle, Chicago and Phoenix.

River FestNCOT’s research company, TNS Custom Research, and its Digital Marketing Effectiveness Study enables the tourism agency to track the effectiveness of its advertising campaigns and measure the return on investment, which last winter, when the ads ran, was $22 for each $1 invested. NCOT is funded by hotel room tax revenue that visitors pay, not by the state General Fund.

Google’s NCOT case study is available online Google TV Ads Microsite: success stories.

For more information or news from Travel Nevada, click here!