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Posts Tagged ‘Google’

Google’s “Field Trip” app granting free admission to The Discovery

Beginning Wednesday, July 3 and continuing for an unspecified limited time, Google’s Field Trip smart phone app, is granting lucky users free admission to 23 museums, science centers and zoos across the U.S. including the Terry Lee Wells Nevada Discovery Museum (The Discovery) in Reno, Nevada.

315975-field-trip-ios-appThis summer, users of Google’s Field Trip app can receive free admission to the Exploratorium in San Francisco, the Museum of Contemporary Art in L.A., The Field Museum in Chicago, and 19 other attractions around the country. Field Trip, which was built by Niantic Labs, a division of Google, helps users find prominent cultural attractions and lesser known facts about the places they live and visit.

Google’s Field Trip app is available free for both Android and iPhone.

For more information about The Discovery, visit the museum’s website at www.nvdm.org.

Google Chooses Nevada Commission on Tourism as Golden Child of Ad Campaigns

LovelockGoogle has chosen the Nevada Commission on Tourism’s (NCOT) online winter ski commercial as a success-story case study after it attracted 8 million viewers in seven targeted markets, said NCOT chair Lt. Gov. Brian K. Krolicki.

NCOT was among the first tourism entities in the country to use Google’s new technology, in-stream video, which places video ads into online video programs, including television segments, in a commercial break format as on regular television. Viewers who were exposed to the ad in markets where it appeared were 33 percent more likely to consider Nevada as a vacation destination than were those who saw other NCOT online ads that did not use Google’s technology, NCOT’s research showed.

“We seek innovative, cost-conscious ways to maximize the return on investment of each tourism dollar, and Google’s video advertising program achieved this for us,” Krolicki said. “The ads captured the attention of the consumers we sought and stimulated their interest in visiting Nevada. They got our message.”

Tracking technology showed that 45 percent of the viewers watched the entire 30-second commercial that appeared on in-stream video. The lively ad showed skiers on snowy Sierra Nevada mountain slopes overlooking blue Lake Tahoe. Travel Nevada: winter commercial.

“We have advertised Nevada’s tourism attractions in many ways, including traditional television, outdoor advertising, online display ads and mobile ads, and we found the exposure and maneuverability of Google’s in-stream video really got results,” NCOT Director Dann Lewis said.

Google used a process called geo-targeting to show the NCOT ad in designated marketing areas that offer convenient travel to Nevada and are home to skiers and snowboarders aged 25 to 54 with high-level household income: Los Angeles, Las Vegas, San Francisco Bay Area, Dallas, Seattle, Chicago and Phoenix.

River FestNCOT’s research company, TNS Custom Research, and its Digital Marketing Effectiveness Study enables the tourism agency to track the effectiveness of its advertising campaigns and measure the return on investment, which last winter, when the ads ran, was $22 for each $1 invested. NCOT is funded by hotel room tax revenue that visitors pay, not by the state General Fund.

Google’s NCOT case study is available online Google TV Ads Microsite: success stories.

For more information or news from Travel Nevada, click here!