Sirens of Chrome Exhibit Takes Visitors on Visual Joyride at the National Automobile Museum
Exhibit tracing 100-years of women and auto shows now open
They’ve been called models, sex symbols and eye candy, but the best attribute of these engaging automotive specialists was their ability to sell cars by enticing customers with facts, not just glamour. The fascinating women of the auto shows are featured in the newest exhibit at the National Automobile Museum, Sirens of Chrome: The Allure of the Auto Show Models.
Sirens of Chrome takes visitors on a visual joyride through auto show history and features a treasure trove of rare images of turn-of-the-century goddesses, 1950s sex symbols and today’s highly trained product specialists. The exhibit showcases posters and photographs of human hood ornaments, fast cars and vintage auto show fashions.
“The talent at auto shows throughout the past century has actually gone through as much of an evolution as the cars themselves,” said Margery Krevsky, founder and owner of Productions Plus–The Talent Shop, a nationwide company that recruits, outfits and trains talent for auto shows. Krevsky is also author of the award-winning book, Sirens of Chrome: The Enduring Allure of Auto Show Models, which served as the muse for the exhibit. “Auto show models truly morphed from ‘plaster to poster to person’ and now serve as ambassadors of their brand who entice customers with facts and vehicle comparison information.”
Following the format of the book, the Sirens of Chrome exhibit includes many historical photos that have been carefully culled from private collections, auto enthusiast portfolios and the National Automotive Historical Collection of the Detroit Public Library together; they tell the larger story of auto show models and the timeless allure of automobiles.
Attendees of the Sirens of Chrome exhibit will discover whose “body” inspired the Rolls-Royce hood ornament and who sat in a “rumble seat” with 1930s silver-screen goddess Joan Blondell. They will see the depth of information included from the Dagmar Bumpers, gawk at the over-the-top opulence of the Somali leopard pelt-upholstered 1950 Cadillac Debutante and view in wonder at the fur-clad model atop a Soviet-built Lada. In total, the exhibit features nearly 75 pieces, mostly photographs, posters, auto show programs and automobile magazine covers.
Also on display are several costumes, which add sizzle to the Sirens of Chrome theme from space age tech to Hollywood glamour, on loan from Karen Burns Productions’ collection of more than 1,200 authentic costumes from the world-famous MGM stage show, Hello Hollywood Hello.
An Evening with Margery Krevsky: Sirens of Chrome
Sirens of Chrome: The Enduring Allure of Auto Show Models author Margery Krevsky will share behind-the-scenes insights and personal anecdotes while telling her story of defying trends in the auto industry to celebrate the opening of the newest exhibit at the National Automobile Museum based on her book. She co-founded Productions Plus in 1981 and the agency rapidly became one of the major players in selecting, outfitting and training talent for auto shows across America. Krevsky, dubbed “The Queen Bee of the Car Show Models” by Forbes, will wrap up the evening by signing copies of her book, Sirens of Chrome: The Enduring Allure of Auto Show Models.
When: Thursday, March 14, 2013 from 6 to 8 p.m.
Where: National Automobile Museum, The Harrah Collection
What: Presentation and book signing with Margery Krevsky. Wine and hors d’oeuvres.
Cost: Free for members; $10 for the public.

Discovery’s Da Vinci’s Corner gallery focuses on the intersection of art and science,” said Will Durham, exhibits manager. “One of Da Vinci’s early works was the projector, or “magic lantern,” so these early movie making devices feel right at home amongst the other exhibits in this hands-on gallery.”
Reno-Tahoe International Airport will be hosting the first American Indian exhibit in its history and invites the public to the opening reception on Monday, November 14, 2011 from 6:00-7:30pm. Governor Brian Sandoval, Washoe Tribal Chairwoman Wanda Batchelor and Chairman Wayne Burke from the Pyramid Lake Paiute Tribe are scheduled to speak, accompanied by performances of local American Indian artists.
The Nevada Indian Commission worked with the Arts Council’s Folklife Program and the Nevada Indian Territory to develop a special edition of the Arts Council’s “What Continues the Dream” traveling exhibit and includes posters drawn from the pages of the gallery guide and photographs of powwow dancers in their colorful regalia; an Indian Territory graphic display; and hand-crafted cultural objects provided by the Nevada Indian Commission. The exhibit will be on display in the Connector Collections Gallery on the second floor, between the B and C gates through January 22, 2012.
The Indian Commission’s mission is to ensure the well-being of American Indian citizens statewide through development and enhancement of the government-to-government relationship between the State of Nevada and Indian Tribes, and through education for a greater cultural understanding of the state’s first citizens. The Commission was established in 1965 to be the conduit between the Governor and the 27 federally-recognized Nevada tribes.
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researched and selected by the Sparks High School Astronomy students. Visitors can have their picture taken looking like an astronaut, or try their hand at piloting a space craft and landing on the moon using the “Return to Camelot” simulator.


An exhibit showcasing the amazing adventure of a 22-year-old from Hackensack, N.J., who became the first woman to drive across the United States in 1909, is open at the National Automobile Museum, The Harrah Collection, in downtown Reno. “On the Road with Alice Ramsey: 100 Years Ago” will fill the Changing Exhibits Gallery at the National Automobile Museum, 10 S. Lake St. through Jan. 11, 2010.