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LEX unveiled as name for Grand Sierra Resort and Casino’s new nightclub

Game-changing, 25,000 square-foot venue set to open in July

As part of its ongoing commitment to establish itself as the premier resort destination in northern Nevada, Grand Sierra Resort and Casino (GSR) announced, today, the name and opening date for its unprecedented new nightlife venue. LEX, a 25,000 square-foot, $15 million nightclub will rival the country’s top nightlife venues found in Las Vegas, Los Angeles, Miami and New York. With an adult, indoor pool, three full bars, 31 VIP tables and some of the top nightlife entertainment acts in the country, “elegance will become unruly” beginning this July.

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While specifics on LEX’ grand opening celebration will not be revealed until later this spring, GSR has promised, not only an unforgettable debut, but nightlife entertainment equivalent to what is found in other premier nightlife destinations around the country. Announcements on LEX’ entertainment lineup will be made in the next few months.

LEX is just the latest in a series of aggressive renovations and upgrades that GSR has made since 2012, which have totaled more than $30 million. In addition to the new nightclub, renovations have been made to a majority of the property’s more than 2,000 resort rooms, the casino floor and dining establishments. Last year, the property also introduced a brand new William Hill Race and Sports Book and luxury spa.

“We believe that Reno has a bright and prosperous future, and it’s important for all of us to invest in creating a world-class community to live, work and play,” said Rosen. “We are confident that LEX, coupled with our other ongoing investments, will provide opportunity for our entire region.”

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Find LEX on Facebook, follow LEX on Twitter and Instagram or visit www.grandsierraresort.com.

Get Freaky at these 2011 Halloween Hotspots

Where to be on All Hallow’s Eve…

1_fangtasia393x293Thursday, Oct 27

FANGTASIA

  • Sink your teeth into Fangtasia, at EDGE Nightspot. EDGE will be giving away $1,000 in Cash Prizes to their favorite outfits of the night to kick off the $10,000 Halloween Giveaway Weekend. “True Blood” themed attire is encouraged.

Friday, Oct 28

FREAKIN’ WEEKEND

  • 294565_298548630172180_168802109813500_1253800_260115406_nFreakin’ Weekend is spread over venues, honoring only 1 cover and giving away over $6,000 in costume contests. The kids might have to wait until Monday for Halloween tricks and treats, but adults can get their party started early at the Eldorado Hotel Casino.

FRIGHT FEST HALLOWEEN PARTY

Saturday, Oct 29

RENO ZOMBIE CRAWL

  • Rise from the crypt in your best zombie attire and join the flesh eating masses at the Reno Zombie Crawl to enjoy drink specials at more than 30 bars. Featuring multiple start locations, this year’s crawl promises to be all about the brain eating fun so forget about the long lines of the past.

1_55-atlgBOOGIEMAN’S BALL

  • Come with your smoothest moves to Boogieman’s Ball at the Knitting Factory! $1000.00 First Place for Best Costume and DJ Kos mixes today’s best dance/party music videos on their massive video screens!

SKIN & SCARE INFERNO

  • Things will heat up at EDGE for their Skin & Scare Inferno party $6,000 Costume Contest, where EDGE will give away $2,500 for the Sexiest costume, $2,500 for the Scariest costume, and an additional $1,000 in Cash Prizes. This is the second night of thier $10,000 Halloween Giveaway Weekend!

FREAKIN’ WEEKEND

  • Freakin’ Weekend is spread over venues, honoring only 1 cover and giving away over $6,000 in costume contests. The kids might have to wait until Monday for Halloween tricks and treats, but adults can get their party started early at the Eldorado Hotel Casino.WILD EROTIC BALL

WILD EROTIC BALL

  • Scary and sexy collide at the Wild 102.9 11th Annual Wild Erotic Ball at Silver Legacy. Saturday, October 29 there are dueling parties at Aura Lounge and Rum Bullions, cover at each night club is $10 or you can get in on both for only $16! Beginning at 9:00 p.m., both lounges offer Costume Contests, with 1st prize receiving $300 and 2nd prize receiving $200, in cash.

1_wild-erotic-ballSunday, Oct 30

HALLOWEEN JAM FEST

  • On the Eve of All Hallow’s Eve, join the Knitting Factory as they rock the house at Halloween Jam Fest.

Monday, Oct 31

MONSTER BASH

  • The kids aren’t the only ones who deserve treats come Halloween night, Monster Bash . Enter the $2,500 Costume Contest, where EDGE will award $1,000 for the Sexiest costume, $1,000 for the Most Creative costume, and a $500 Cash Prize for their Favorite costume of the night. This is the last night of the $10,000 Halloween Giveaway Weekend, so don’t miss out!

If you’re looking for a fright night with your family, check out  Costume Contests, Mayhem and a Hoedown?… An Unforgettable 2011 Halloween Weekend.

New Aura Lounge Drink Specials + Free Lessons in Mambo, Cha Cha and More

Aura Lounge exteriorSilver Legacy Resort Casino is spicing up Sunday night with Salsa Etc. at Aura Lounge.  Enjoy great drink specials, free dance lessons and party all night long with DJ R Boogie every Sunday night!

The fun begins with the hottest happy hour in town; ladies drink free from 5 to 7 p.m. every Sunday night.  At 6 p.m. professional instructors and choreographers from Dancin! Performing Arts Center will give guests free dance lessons—from the mambo to cha cha, tango and more. Free lessons last until 7 p.m.

DJ R Boogie keeps everyone dancing all night long and Aura’s skilled flair bartenders pour delicious, south-of-the-border inspired drink specials including $4.50 Margaritas, $2 12 oz. Coronas and $2 tequila shooters all night long. 

VIP and Bottle Service are also available by request; learn more at www.silverlegacy.com or by calling 775-325-7401. Grab a dance partner and hit the floor at Aura every Sunday for Salsa Etc!

- Diana Rogers