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Posts Tagged ‘Alpine Meadows’

WHERE ARE YOU SPENDING YOUR 4TH OF JULY?

Sparks Fireworks tower crowdThis year Reno Tahoe USA is hosting some of the top Independence Day events and pyrotechnic displays in the nation. It’s a tough call deciding which of these parties to crash but we’ve tried to make it easy for you to see what each event has to offer.

LAKE TAHOE

July 1-4, the fifth annual Red, White and Tahoe Blue celebration in Incline Village offers the perfect getaway for families. They’ve got a patriotic chalk drawing contest, beer tastings, firecracker trail trek, and even a doggie dress up contest for your pup. Needless to say, if you’re looking for a jam-packed weekend with the fam, look no further – after you finish reading this post, of course.

cushingcrossing_tom-oneillpc

We can’t forget about the 70 feet of snowfall last winter quite yet. Both Alpine Meadows and Squaw Valley USA are reopening for the weekend offering discounted tickets and wrapping up the season with huge 4th of July parties. Squaw will also host the famed 21st annual Lake Cushing Crossing on July 3. No one does pond-skimming quite like Squaw Valley. Perhaps it is because men and women in Reno Tahoe are a little more daring, a little more agile and a little better on sticks. Or maybe, it’s because the Cushing Crossing is held on a real pond, rather than a tarp-lined ditch or kiddie pool. We don’t really need a reason; we do it the way we want.

Other local Lake Tahoe events include Tahoe City celebrating 65 years of fireworks at Commons Beach, July 4, and Kings Beach hosting their annual firework display and deck party at the North Tahoe Event Center on July 3.

SPARKS

Experience the biggest 4th of July party in the region, Star Spangled Sparks, at the Sparks Marina. Join thousands to celebrate our freedom at this FREE all day event. Rise bright and early for free hot air balloon rides at 6am and a three dollar all-you-can-eat pancake breakfast. The excitement continues during the day with a fun-run around the Sparks Marina, bounce houses and a ride area for the kids. Later that evening, witness a military flyover moments before the longest and most spectacular pyrotechnic display in the region, you won’t want to miss this 11th annual celebration.

VIRGINIA CITY

Virginia City made the list for the “Top 10 Fourth of July Fireworks 2011.” For us this comes as no surprise as every year thousands journey to the famous, historical city. The event begins with a parade downtown around noon and ends with the Comstock Cowboys performing at dusk along with an extensive fireworks show. The last time Virginia City had this many explosives was back when the city was first discovered as a gold mining jackpot.

PYRAMID LAKE

Do you want to be the party planner? The Pyramid Lake Paiute Tribe welcomes all those who want to throw their own 4th of July party. Summer season fireworks are now on sale for use on the Pyramid Lake Indian Reservation in designated areas. Create your own fireworks show over North America’s most beautiful desert lake!

Reno Tahoe Flash Mob at Alpine Meadows

In the midst of a blizzard that brought 54 inches of snow to Alpine Meadows, Microsoft Licensing, GP and Microsoft Student partnered with Alpine Meadows Ski Resort, the Reno-Sparks Convention & Visitors Authority, Moment Skis and Sentury Snowboards on Saturday, March 19, creating the biggest flash mob this area has ever seen in an effort to promote Reno Tahoe and the products of local companies.  

“It was touch and go that we’d even be able to pull this off, but with employees and videographers that flew in for the weekend, we forged onward,” said Amy Strande, director of Microsoft Student Outreach.

On Saturday, more than 125 people braved the blizzard conditions to gather at the Alpine Meadows Take the Lake Rail Jam Competition, kicking off the event with a surprise flash mob. 

“We went with an 80’s theme, because we were looking to go big and relate to everyone,” said Max Lanman, creative director of the flash mob. “We wanted it to be over the top and fun to watch.”

The goal of the flash mob was to create a viral video to showcase Reno Tahoe and Alpine Meadows, and to promote Microsoft products and locally produced Sentury Snowboards and Moment Skis. The event brought together a community of people; including, Microsoft employees, interns, vendors and family; UNR Dance Co-Op members; dance students from Reno to South Lake Tahoe; and Alpine Meadows’ ski team skiers, families and coaches.  The flash mob video can be found at http://www.microsoft.com/flashmob.

The idea stemmed from a challenge issued by Frank Holland, corporate vice president of Microsoft, when he visited the Reno office in 2010. Holland’s challenge was to think of creative ways to grow awareness and market share of Microsoft products in the community.

“I started thinking that we could partner with local tourism officials and our existing partners at Sentury Snowboards and Moment Skis to showcase the area and local products using each partners’ social networks,” said Lynnette Bellin, instigator of the flash mob. “The blizzard made this a herculean feat!”

 “The flash mob was a fun addition to the existing college spring break week at Alpine,” according to Deanna Gescheider, executive director of marketing for JMA Ventures, which manages Alpine Meadows and Homewood resorts. Unfortunately, the competition was cancelled due to weather conditions, but the rail jam proceeded as planned.  Take The Lake Jump Line Competition draws college students from the San Francisco Bay area during spring break.

Over the past year, Sentury Snowboards has created Bing and Windows Live branded snowboards for Microsoft.  Microsoft also partnered with Moment Skis to create a Windows-branded ski.  “The branded equipment  is mainly sold to Microsoft employees, serving as a conversation starter with people on the mountain, so that we can evangelize Microsoft products,” said Ken Skogerson, project manager of the MSLI Marketing and PR committee.

-Lynette Bellin

Video: Sierra ski and board conditions are ideal

What started as a meager ski season with a couple good early season storms and then a long, warm lull, has evolved into a powder-seekers dream in the Sierra Nevada. The last week has brought several feet of new snow to area ski resorts, and another storm system is expected through Christmas Day to add a couple more feet to the total.

What does all this mean? It means it is time to take advantage of discounted rates and book a ski trip to Reno-Tahoe. You’ll be glad you did …

Helmet cam view of Alpine Meadows on Sunday:


It’s snowing in Tahoe …

Now that the ghouls and ghosts are going into hibernation until next year, it’s time to start thinking about ski season. Lake Tahoe has been getting snow for a couple days. Here’s the first video “snow report” from Alpine’s Errol Kerr (also a member of the Jamaican National Ski Team):